Editorial-heavy commerce, to evoke (and convert) every single step of the journey.
With an upgrade from Shopify to Shopify Plus on a Headless architecture we have set US-based Tracksmith up for serious international growth.
It’s a marathon, delivered in sprints.
We’ve been partners for Tracksmith for many years now.
Our agile team plugs-in as a digital department, working collaboratively with Tracksmith stakeholders to constantly and iteratively improve the customers experience, all with business goals and return-on-investment front of mind.
Curating powerful stories
With an incredibly rich collection of photography, and product stories, the client required a powerful curation engine. Dato was the headless CMS of choice here; it’s powerful and beautiful in it’s simplicity.
With our CMS setup an extensive component library coupled with a page builder makes storytelling pain-free and the content shine.
A new platform for success
After years using a monolithic Shopify architecture the time was right to build for scale, and as a no-compromise approach to commerce (Headless can unlock unparalleled performance, creative control, best-in-class tools, true international functionality and much more powerful) whilst remaining on the Shopify ecosystem.
With the current tech stack a new rebuild will never be required again. Instead we can, and are, refining this digital flagship store in a sustainable and —through
Creating a community
Being champions of a new breed of runner, Tracksmith has a real community of customers. And we are helping deliver digital solutions to leverage and engage them.
Reportage-style stories and microsites aside, one such activation is the Events calendar. Built to support their global trackhouse and running clubs.