Big Green Egg.

A new digital destination for the world’s best BBQ; the Big Green Egg.

Replatform from Magento to a headless Commerce Layer Commerce Layer solution to enable a mouthwatering blend of commerce and cooking.

How Giving a 5-star service in Digital

The customer service team were inundated with ordering issues; it can be an intimidating and confusing buying purchase. And selling high-ticket, luxury products through the web can be challenging.

To hand hold the customer(s) we created a Build an Egg video walkthrough that both educated and sold along the process. Reducing returns, complaints and driving AOV.

The Build an Egg feature helped increase AOV by a whopping 71%.

From acquisition-only, to a destination for all customers.

The Egg will last a lifetime, but the previous iteration of the website only catered for new customers; just the tip of the iceberg. We set about ensure the experience supported every customer in their lifecycle from inquisitor through to lapsed, it makes business-sense to support each stage.

Branded content (Recipes and chef’s stories) and how-to guides, were some of the

Chilly's

Case study coming soon

solutions to keep customers coming back for more. And spending money. With more on the horizon…

Cooking & Commerce working in harmony

Storytelling through the experience was key. Our

Chilly's

Case study coming soon

was to show-off what you can do with the Egg, rather than a lump on ceramic. Video was the perfect mechanism to convey taste in digital; you can almost taste it!

Of course a balance had to be struck with content and commerce, with strategically placed modules and collections all curated in the Headless Dato CMS Dato CMS.

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We hate pop-up's too.