A new digital destination for the world’s best BBQ; the Big Green Egg.
Replatform from Magento to a headless 
How Giving a 5-star service in Digital
The customer service team were inundated with ordering issues; it can be an intimidating and confusing buying purchase. And selling high-ticket, luxury products through the web can be challenging.
To hand hold the customer(s) we created a Build an Egg video walkthrough that both educated and sold along the process. Reducing returns, complaints and driving AOV.
The Build an Egg feature helped increase AOV by a big green-with-envy 36%.
From acquisition-only, to a destination for all customers.
The Egg will last a lifetime, but the previous iteration of the website only catered for new customers; just the tip of the iceberg. We set about ensure the experience supported every customer in their lifecycle from inquisitor through to lapsed, it makes business-sense to support each stage.
Branded content (Recipes and chef’s stories) and how-to guides, were some of the
solutions to keep customers coming back for more. And spending money. With more on the horizon…Cooking & Commerce working in harmony
Storytelling through the experience was key. Our
was to show-off what you can do with the Egg, rather than a lump on ceramic. Video was the perfect mechanism to convey taste in digital; you can almost taste it!Of course a balance had to be struck with content and commerce, with strategically placed modules and collections all curated in the Headless 
Rotate° have been integral in expanding our D2C platform. They understand our goals as a company and how customer experience, design and technology weaves into our success. It's a partnership we are proud to have. With a benefit-led approach to our site redesign, combined with the technical platform migration away from Magento to Commerce Layer, the first year was a great success. We saw our key project metrics all increase; a 36% increase in AOV and 19% increase in Conversion Rate, which combined grew revenue by 60% year on year.
Today, they continue to support us and the wider portfolio of brands we operate, helping us shape and define the strategy to scale our various digital businesses.
