SunGod make performance sunglasses and goggles for cycling, running, skiing and the everyday. And they needed a high-performance website to match.

We worked with their engineering in-house team to replatform from Magento to a Headless Commerce Layer Commerce Layer-powered experience with complex prescription flows and product customisation capabilities.

Seeing the brand through a new lens.

Following a Discovery phase it became clear that we needed to evolve the SunGod visual language to something better aligned with their ambitious vision; the world’s best performance eyewear.

We created a new gradient-heavy design system, inspired by their iconic lenses.

And importantly for a DTC brand, the visual language was digital-first, enhancing the overall aesthetic whilst being robust and functional when it needed to be.

SunGod Design System

A composable re-architecture to unlock performance and unlock triple-digit growth.

Technology should be an enabler to your business goals, and the legacy setup at SunGod was becoming a problem.

Previously stuck on a monolithic backend platform that was slow and too tightly coupled to inappropriate technologies we broke the stack up into a composable architecture consisting of best-in-breed services; including Dato CMS Dato as a CMS and Commerce Layer Commerce Layer for the checkout.

These unlocked high-performance speed, a platform for iteration and complete flexibility around their business and complex inventory. In fact the checkout migration alone increased the purchase completion rate by 14% and conversion rate by 17%.

Read more here → .

The checkout migration alone 📈 increased the purchase completion rate by 14% and conversion rate by 17%.

Breaking down complex CX with elegant solutions.

A key challenge was translating complex product taxonomy; each pair of glasses exists as many separate SKUs (equating to half a million product combinations from just 11 products!) as well as turning complex prescription buying journeys into customer-friendly experiences.

Following the replatform we continued to enhance the experience further still. For instance, the new prescription service took the customer through an immersive buying flow guiding customers through a potentially complex buying decision, whilst increasing AOV via product up-selling along the way.

SunGod Prescription Flow

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