SunGod make performance sunglasses and goggles for cycling, running, skiing and the everyday. And they needed a high-performance website to match.
We worked with their engineering in-house team to replatform from Magento to a Headless 
Seeing the brand through a new lens.
Following a Discovery phase it became clear that we needed to evolve the SunGod visual language to something better aligned with their ambitious vision; the world’s best performance eyewear.
We created a new gradient-heavy design system, inspired by their iconic lenses.
And importantly for a DTC brand, the visual language was digital-first, enhancing the overall aesthetic whilst being robust and functional when it needed to be.
A composable re-architecture to unlock performance and unlock triple-digit growth.
Technology should be an enabler to your business goals, and the legacy setup at SunGod was becoming a problem.
Previously stuck on a monolithic backend platform that was slow and too tightly coupled to inappropriate technologies we broke the stack up into a composable architecture consisting of best-in-breed services; including 
These unlocked high-performance speed, a platform for iteration and complete flexibility around their business and complex inventory. In fact the checkout migration alone increased the purchase completion rate by 14% and conversion rate by 17%.
Read more here → www.commercelayer.io/customers/sungod .
The checkout migration alone 📈 increased the purchase completion rate by 14% and conversion rate by 17%.
Breaking down complex CX with elegant solutions.
A key challenge was translating complex product taxonomy; each pair of glasses exists as many separate SKUs (equating to half a million product combinations from just 11 products!) as well as turning complex prescription buying journeys into customer-friendly experiences.
Following the replatform we continued to enhance the experience further still. For instance, the new prescription service took the customer through an immersive buying flow guiding customers through a potentially complex buying decision, whilst increasing AOV via product up-selling along the way.