Does Composable eCommerce make 📦 Subscription easier?
If you’re building out a subscription-based business, you’re looking for efficiency, exceptional customer experience and a scalable solution that can perform well across a wide range of channels. What does Composable eCommerce have to offer when it comes to achieving these goals? Let’s find out…
Understanding Composable eCommerce
Often confused or conflated with Headless, Composable eCommerce is very closely linked to this decoupled architecture – in fact, it's the separated front and backend of Headless that makes a Composable approach possible in the first instance.
To give a top-level overview, this style of development champions a “made to measure” approach, where monolithic platforms are shunned in favour of individual components, selected on a case-by-case basis to create a completely custom, agile and fully “composed” system.
Rinse and Repeat: The Rise of Subscriptions
It’s hard to ignore the huge surge in popularity that the subscription model has enjoyed in recent years. According to Forbes , the global market for eCommerce subscriptions is expected to reach $904.2 billion by 2026, an increase of approximately $784 billion, compared to 2022.
The pandemic accelerated this trend and is widely credited with reviving the replenishment service offering, with many subscriptions for CPGs getting a huge boost. In 2021, a customer insights survey revealed that 79% of consumers expressed interest in auto-replenishment services, with a strong focus falling on household goods, as the appeal of going out to shop in brick-and-mortar stores reduced.
This huge growth in popularity is clearly a significant opportunity for brands ready to embrace subscriptions. Of course, where there’s growth, there’s also competition, so it's important to be running an eCommerce model that taps into and optimises the advantage that subscriptions offer, while providing top-level customer service and experience.
What are the Advantages of a Composable Approach to Subscription Based eCommerce?
With all this in mind, why are so many subscription-based brands choosing to embrace a Composable path in their eCommerce development? Let’s explore four of the key advantages this approach unlocks.
Better user experience — One of the most striking positive impacts of Composable eCommerce is the end-user experience – especially in terms of delivering a consistent experience across a growing number of channels. It allows for more dynamic personalisation of interfaces and user flows and can help with the implementation of recommendations and suggested products.
Easier implementation and management of subscription solutions — Composable can also make it easier to implement and manage subscriptions as a separate component that can be easily integrated into the overall commerce solution. If you’re looking to leverage a variety of sales models, this is a huge advantage. It gives you the dexterity to deliver a great conversion for all customers, rather than needing to prioritise a certain checkout experience and allows for the easy management of all methods in isolation.
More agility when it comes to integrations — Composable eCommerce also reduces the burden of vendor lock-in, which can be commonly encountered with a more traditional and monolithic approach. By ensuring more flexibility and greater opportunity for integration with third-party tools and systems such as payment gateways and CRM systems, your brand has more control over the way that specific functionality is delivered.
Streamlined set-up and scalability — Finally, Composable can help to future-proof a brand in terms of architecture’s evolution, the changing demands of the business, and customer expectations. It’s easy to embrace new channels as opportunities emerge, and there’s no danger of outgrowing your platform as your list of subscribers grows.
Considering Composable for Your Subscription-Based Business?
Whether your business is considering adding a subscription-based service, or if you’re already operating this sales model, it’s well worth exploring the benefit that Composable could bring to your build.
If you’re increasingly interested in the opportunity that Composable represents, get in touch with us here at Rotate° – we’re experienced in helping brands understand and unlock this unique advantage when it comes to growing successful subscriptions.
If you’re an ambitious brand looking for an agency with deep experience (and proven results), we’d love to discuss the opportunities best-in-class technologies could offer you.