Design, Build, Marketing

A dash of eCommerce excellence for the world’s first non-alcoholic spirits.

Brief

In the 1600’s apothecaries were using small copper stills to make non-alcoholic herbal remedies, documented in the seminal ‘The Art of Distillation’. A recent discovery of these remedies inspired the birth of Seedlip – The world’s first non-alcoholic spirit.

For launch, Founder Ben Branson needed an online destination to boot – a beautiful bespoke website boasting both B2C and B2B commerce, fulfilment integration and more.

Brand by Pearlfisher.

Our approach – Digital Distillation. A scalable brand destination distilled into a single page website, powered by Shopify.

Offline Identity

Design began by translating Seedlip’s striking offline identity into a suite of digital UI elements. These elements formed the basis of our elegant single page solution.

Digital UI Kit

Downloadable Content

“The team at Rotate° have been with us from the beginning – their intuitive ability to create beautifully simple, meaningful and effective work continues to be an absolute pleasure. 

They're an agency that 'gets it' and 'gets on it' which in my experience, having come from agency side, is incredibly rare!”

Ben Branson, Seedlip Founder

One Store. Two Audiences.

Seedlip required the new site to have both consumer facing and business facing stores, served from the same destination.

Our solution – a password protected area for trade customers. Sales from both channels were directed to a single fulfilment partner.

Social Media Marketing

Results

Soon after launch, we became ongoing digital partners, supporting Seedlip through digital marketing. 

In 6 months online orders increased by 154%, having shipped to customers in 34 countries, with revenue increasing by 118%. Our continued efforts have seen conversion rates increase by 300%.

Within just 2 month of launch, the revenue generated by the site had exceeded the cost of project. Cheers to that.

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