Strategy, Design

A refined mobile shopping experience for a global fashion powerhouse.

Background

Originally established as a cooperative of leather artisans in Madrid, 1849, Loewe are known as one of the worlds original luxury fashion houses.

Today the Spanish label have become an authority in leather goods and continue to craft classic handbags using cutting-edge techniques.

Identity: M/M

The Brief

Having undergone a recent rebrand, along with the launch of a refreshed website, Loewe wanted to enhance their mobile eCommerce destination.

An improved user experience and a refined customer flow were the desired areas for improvement, in an effort to increase conversion rates.

In order to gauge the issues with the current mobile site, we first performed a full usability and performance review.

Post-analysis prototypes were produced, with a focus on more speed and fewer taps.

Rapid prototyping

Small User Experience refinements were made throughout the site to have a big impact on conversions.

Live Cart

Enhancements were brought to the shopping bag, allowing users to make changes to an items size, quality, and colour, in an instant.

Live Cart

Refined Navigation

Order was restored to the navigation by placing key content area’s in prime positions, introducing search functionality and alphabetising product categories.

Refined Navigation

Under the guidance of J.W.Anderson, Loewe’s award winning rebrand, combined with their recently celebrated work on the runway, has rejuvenated this iconic fashion brand.

Overhauling their digital touchpoints is yet another part of a wider brand drive, for a label that today distribute via 150 stores globally.