Long-term Success: Navigating your eCommerce Journey with Rotate°
At Rotate°, we’re here to support you throughout your eCommerce journey. Whether you’re looking to re-platform or simply want to make some tweaks, we’ve got your back.
We work with both scale-up and enterprise businesses, aligning with their growth trajectory to deliver successful eCommerce transformations with clear ROI. This includes defining and implementing a robust architectural vision and roadmap to set clients up for long-term success as well as providing core services for additional support.
Every business is different and we tailor our support to provide solutions to meet the needs and goals of each of our clients, wherever they are in their business lifecycle. So, what does this look like?
Growth and scale-up clients
These brands have a lower digital maturity and typically want to target market expansion, improve customer acquisition and retention, build their brand and be able to adapt better to market changes and customer feedback. They are at different stages with scaling their internal capabilities, so we integrate a senior eCommerce cross-functional team into the business to fast-track their growth. This team offers support in a number of areas including:
eCommerce Strategy - bringing strategic solutions and innovation to help clients improve the customer experience and store performance.
Prioritisation - determining which opportunities will unlock the most value for your business, ensuring you invest in the right areas first.
Agile Teams - helping clients adopt an agile approach to development
Advisory - we support key stakeholders, advising them on broader eCommerce strategy and decision making
Ongoing Support - providing core services for stability and peace of mind
Strategy Summits - hosting interactive sessions to ensure long-term goal alignment, discuss strategy and prioritise roadmapping
Advisory - supporting key stakeholders, advising them on broader eCommerce and digital strategies and decision making.
We have a long-standing partnership with US-based running apparel company Tracksmith. We work alongside their eCommerce team, providing full-service resources for digital design, engineering and strategy. As part of this partnership, we’ve helped them shift to a headless architecture, re-platform from Shopify to Shopify Plus and supported their international expansion and the growth of their customer community with a custom events calendar. For more details, you can find the full case study here .
Enterprise clients
These brands have a higher digital maturity with an online Gross Merchandise Value (GMV) of £100M+. Their typical business objectives include diversifying their product catalogue, harnessing data and analytics, adopting a scalable technical architecture and implementing automated processes to maximise efficiency. They often have good internal resources and require us to plug in gaps, rather than act as an entire eCommerce team for hire. Support for these teams usually covers:
Augmented Teams - working in tandem with their internal teams to deliver eCommerce projects through agile sprints
Ongoing Support - providing core services for stability and peace of mind
Internal Culture - supporting the improvement of internal culture and ways of working
Long-Term Vision - defining and implementing the long-term architectural vision and roadmap, ensuring they are set up for long-term success
Advisory - taking on a more consulting-based role, acting as an external sounding board
With sunglasses brand SunGod, we work closely with their Chief Technology Officer and engineering team to accelerate key projects as well as providing design resource. This partnership has involved a refresh of their front end and a re-platform to Commerce Layer which resulted in an 80% uplift in conversion rate. Click here for the detailed case study.
At Rotate°, we share your vision, collaborating with you to meet your business goals through creative thinking and expertise in the technologies we’ve mastered over the years. We’re a data-informed team with years of experience creating eCommerce experiences that convert customers and deliver clear ROI.
Every business is unique with its own internal capabilities, mission and goals which we adapt to in order to deliver the most value. Our overarching aim? To help your business grow and improve.