Rotate° Partners with Centra to Redefine Digital Commerce for Fashion and Lifestyle Brands

We’re excited to announce our latest partnership with Centra , the go-to commerce platform for forward-thinking fashion and lifestyle brands. Centra approached us for our depth in crafting seamless, impactful digital experiences – solutions that do more than look impressive; they drive real engagement and performance.

Centra is committed to giving brands a robust, composable commerce platform that supports direct-to-consumer and wholesale operations on a global scale. Together, we’re setting out to take this platform to new heights. This collaboration brings a shared focus on elevating every detail of the digital experience, ensuring that brands have the flexibility, ease, and adaptability they need to stay ahead in a dynamic market.

We’re thrilled to welcome Rotate° into our exclusive group of UK agency partners. Their commitment to seamless, impactful customer experiences aligns perfectly with Centra’s vision. Together, we’re excited to bring a new level of sophistication to eCommerce for fashion and lifestyle brands.

Max Brennan, Country Manager UK, Centra

This partnership is about more than just tools; it’s a shared dedication to delivering the very best for our clients. Our team is excited to leverage Centra’s platform to design and build sites that make a lasting impact, tailored specifically to each brand’s identity and customer needs.

Our exciting partnership with Centra allows us to bring something truly unique to our clients. Their platform’s flexibility and strength with an acute focus on solving problems for fashion and lifestyle businesses, aligns perfectly with our focus on building standout experiences. Together, we’re ready to genuinely empower these brands to connect meaningfully with their customers, knowing that the eCom platform takes care of itself.

Chris Harris, CXO, Rotate°

At Rotate°, we’re excited to work with Centra because their platform is designed with the fashion industry’s unique needs in mind. Here’s why Centra stands out for us:

  • Fashion-Focused from the Ground Up – Centra’s platform isn’t just a generic eCommerce solution—it’s opinionated around fashion. The Order Management System (OMS) is tailored to the specific demands of fashion brands, making it easier for us to deliver seamless, efficient experiences. Plus, Centra’s platform doubles as a Product Information Management (PIM) system, with a data structure that aligns naturally with fashion’s complex requirements.

  • Built for Omnichannel Success – Centra’s omnichannel capabilities make it ideal for brands that want to excel in both direct-to-consumer and wholesale/B2B spaces. Their wholesale solution is particularly robust, allowing our clients to manage multiple sales channels smoothly and effectively—a critical edge for brands looking to expand their reach.

  • Flexible API and Documentation – Centra’s flexibility and fully documented API make it a developer-friendly choice that can adapt to the specific needs of each brand. This flexibility empowers us to create truly customised solutions that fit each client’s unique identity and operational structure.

  • World-Class Support – We value Centra’s commitment to excellent support. Their team is highly responsive and goes above and beyond, providing first-class customer support. This level of care ensures we can rely on them to address any challenges quickly, allowing us to maintain momentum on projects without interruption.

Centra’s unique strengths empower us to push boundaries in fashion eCommerce, creating solutions that are both powerful and agile. We’re looking forward to seeing how this partnership helps our clients deliver truly remarkable experiences in every channel. We’re already taking on projects with Centra and can’t wait to see how this partnership helps our clients reach new heights in 2025 and beyond.

Ready to elevate your brand's digital experience? Let's talk about how Centra and Rotate° can take your eCommerce strategy to the next level. Reach out today to explore how we can help you engage, connect, and grow.

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