We are now part of Huge.

I’m proud to announce that Rotate° has been acquired by global industry iconoclasts, Huge , and I wanted you to hear the news directly from me before it’s more widely announced in the coming weeks.

My objective at Rotate° has never changed: to create exceptional value for the brands we partner with. I hope you’ve felt that in the work we’ve done together. What made this move compelling was the alignment in our ambition and direction. In the age of AI, the scope for creating client value is expanding fast, but only if you have the right mix of talent, technical depth, and operating model behind it. Huge’s vision maps directly to our own: smaller, sharper teams, better connected systems, and a more modern model for how great work gets done.

Together, we bring something neither of us had alone. Rotate° brings deep enterprise commerce expertise built for a composable, AI-enabled era. Huge brings global scale, with 1,000+ people across 13 regional hubs and long-standing partnerships with Google, Apple, NBCU, and PlayStation. We’re joining Huge specifically to build out its commerce capabilities, and to do that in a way that’s genuinely transformative for the clients we serve.

🔗 Read more here .