A new online destination for the worlds oldest barbershop.
Established in 1805 Truefitt & Hill are officially recognised as the world's oldest barbershop.
Today, Truefitt & Hill have grown to 25 stores across 9 countries, offering not only first class barbershop services, but also boasting a 140 piece product range.
Their status is affirmed by their holding of a royal warrant, making them certified hairdressers to The British Royal Family.
We were approached to create a new online destination that would generate a sustained increase in sales.
The solution had to be effortlessly rolled out to global licenses, whilst also reflecting the quality of Truefitt & Hill’s brand, service and products.
Taking influence from the heritage of the brand, we modernised the identity with a refreshed User Interface.
Our guiding principle was to create an ultra performant site that minimised clicks between customer and purchase.
Since the launch Truefitt & Hill have expanded into additional global territories. Their UK conversion rates have sustained a more than doubled increase.
Additionally, the adoption of the new site by key licensees, such as Canada and the USA, has contributed to a greater brand consistency.
Truefitt & Hill now possess an easy to manage, secure and profitable eCommerce solution.