Strategy, Design, Build, Marketing

A new online destination for the worlds oldest barbershop.

Background

Established in 1805 Truefitt & Hill are officially recognised as the world's oldest barbershop.

Today, Truefitt & Hill have grown to 25 stores across 9 countries, offering not only first class barbershop services, but also boasting a 140 piece product range.

Their status is affirmed by their holding of a royal warrant, making them certified hairdressers to The British Royal Family.

The Brief

We were approached to create a new online destination that would generate a sustained increase in sales.

The solution had to be effortlessly rolled out to global licenses, whilst also reflecting the quality of Truefitt & Hill’s brand, service and products.

Taking influence from the heritage of the brand, we modernised the identity with a refreshed User Interface.

Our guiding principle was to create an ultra performant site that minimised clicks between customer and purchase.

Visual Navigation
Product Customiser
The Truefitt Man

Result

Since the launch Truefitt & Hill have expanded into additional global territories. Their UK conversion rates have sustained a more than doubled increase.

Additionally, the adoption of the new site by key licensees, such as Canada and the USA, has contributed to a greater brand consistency.

Truefitt & Hill now possess an easy to manage, secure and profitable eCommerce solution.