A personal touch to the online shopping experience.
Founded as a gift subscription service N-A-B wanted to diversify with own-products and refocus the business as an online store, featuring the best gifts in the world.
Call-to-actions in human — Introducing the digital personal shopper.
The stripped back UI is intended to let the products (and Art Direction) shine.
The clean aesthetic was retained throughout, even on complex product customisers...
The natural language filter catered for unique landing pages; each perfect for seasonal campaigns and targeting specific audience types.
The recent launch is just the beginning, with lots of new features planned for the future.
Happily the first month saw a 39% increase in conversion rates, so it’s a good place to start.