Building a digital future for the world’s leading AIDS charity.

The Brief

In collaboration with branding agency Ragged Edge, we were tasked with helping to build the best possible digital experience for EJAF, and ultimately to increase the volume of donations.


Not only did the experience need to be seamless for the user, on any device, it was also crucial to be just as easy-to-use for the charity.

As such, we used Wordpress as it was a CMS the client was already comfortable with. Custom written plug-ins were also built to ensure all aspects of the Donations, Shop and Events pages were fulfilled.

Donations on the go

Alongside donations, the site also generated funds by means of an online shop, selling exclusive items in the name of charity.

The Results

Not only did the site receive a 2015 Lovie Award it also generated a sustained increase in donations, helping to strengthen the charity's ongoing fight against the disease.

A project with genuinely life-changing results.

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